Last updated: July 23, 2025
Welcome to Prettora. We operate this website and store, including all associated services, features, content, and tools (collectively, the “Services”), to provide you with a seamless and curated shopping experience. Our platform is powered by Shopify, which helps us deliver and improve these Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you interact with our Services, whether by browsing, purchasing, or otherwise communicating with us. In the event of any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the handling of your personal information. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. At Prettora, your privacy matters. We are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, how it’s used, and your rights as a customer.
Information We Collect
When we refer to “personal information,” we mean data that identifies or can reasonably be connected to you. This does not include anonymized or de-identified information. We may collect the following types of personal information, depending on your interaction with our Services and applicable law:
- Contact Information: Name, billing/shipping addresses, phone number, email address.
- Payment Details: Credit/debit card info, payment confirmation, transaction history.
- Account Details: Username, password, preferences, security questions.
- Order Activity: Items viewed, added to cart or wishlist, purchased, returned, or canceled.
- Communications: Information you provide when contacting customer support or otherwise communicating with us.
- Device & Usage Data: IP address, browser type, device identifiers, usage patterns, and cookies.
Sources of Personal Information
We gather personal information from various sources, including:
- Directly from you When you create an account, place an order, or contact us.
- Automatically Through cookies, tracking technologies, and device data during your use of the Services.
- From service providers Third parties assisting us with payment processing, fulfillment, analytics, and marketing.
- From partners or other third parties When permitted or required by law.
How We Use Your Information
At Prettora, your trust means everything to us. When you share your information, we use it with intention, transparency, and respect to elevate your experience with our brand. Your personal data helps us process orders smoothly, deliver your favorite products quickly, and keep you updated every step of the way — from confirmation to shipping and beyond. We also use your information to offer personalized customer support, resolve inquiries, and ensure your shopping journey feels effortless and enjoyable.
With your consent, we may share curated content, exclusive offers, product launches, and skincare advice tailored just for you — only the things we genuinely believe you'll love. Our goal is to use your data not to sell, but to serve — enhancing your connection with Prettora while keeping your privacy protected at every turn. We never share your information with third parties for marketing without your permission, and we continuously improve our systems to safeguard your data with the highest standards of security and care. Because when it comes to beauty, we believe honesty is just as important as glow.
Sharing Your Personal Information
We respect your privacy and handle your personal information with care. We do not sell, rent, or trade your data—ever. Any information you share with us is used solely to fulfill your requests, process your orders, and enhance your experience with our brand.
We may share your information only with trusted third-party partners who help us operate our website, manage payments, deliver orders, or improve our services. These partners are required to follow strict privacy standards and use your data only for the specific tasks they've been contracted for—nothing more. In rare cases, we may disclose your information if required by law, regulation, or legal process, such as to comply with a court order or respond to a lawful request from authorities.
Third-Party Links
Our website may occasionally include links to third-party websites or services we believe may enhance your experience—such as skincare resources, trusted payment providers, or social media platforms. These external sites have their own privacy policies, independent from ours. Once you leave Prettora.com or engage with a third-party feature, we are no longer responsible for how your information is collected, used, or protected by those external platforms. We encourage you to review their privacy policies before sharing any personal data.
Children’s Privacy
If we discover that we have unintentionally gathered data from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our records. We encourage parents and guardians to monitor their children's online activity if they believe a child has shared personal information with us. Your trust—and your family’s privacy—matters to us.
Data Security & Retention
We retain your information only for as long as it’s necessary to fulfill the purposes outlined in this Privacy Policy—such as processing orders, managing your account, and providing customer support. When your data is no longer required, we securely delete or anonymize it in accordance with legal and regulatory obligations.
Managing Your Information
At Prettora, we believe your personal information belongs to you—and you have the right to control how it's used. We’re committed to full transparency and honoring your choices regarding your data.
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct or update your details if they’re inaccurate or incomplete
- Request deletion of your data from our systems, when applicable
- Withdraw consent to marketing communications at any time
- Restrict or object to how your data is processed
- Receive a copy of your data in a commonly used, portable format (data portability)
To exercise any of these rights, simply contact us at prettora We’ll respond promptly and ensure your requests are handled with the care and respect you deserve.
Please note that in some cases, we may retain certain information when required by law or for legitimate business purposes—such as fulfilling past orders or resolving disputes.
At Prettora, your privacy isn’t just a policy—it’s a promise.